Short answer: load your old and new property enquiries into a press-1 IVR campaign. Each answered call hears a 20-second launch or site-visit message ("2 and 3 BHK in Kharadi from 55 lakh, launch offer till Sunday") and is asked to press 1. Buyers who press 1 are forwarded to your sales desk on the same call, and you get an email with their number. Everyone else hears a polite goodbye, and your telecallers only talk to people who raised their hand.
Why real estate teams use press-1 calls
- Enquiry lists go cold fast. Portal and ad leads that weren't called back in a week rarely convert. A campaign re-touches all of them in an afternoon.
- Telecaller time goes to interested buyers. The IVR does the dialling and the pitch; humans take over only after a keypress.
- Launches are time-bound. A launch offer, an EOI window or a site-visit weekend needs thousands of calls in a few days, in the buyer's language.
The flow
Start → Config (Hindi)
→ Play launch message (voice artist recording) or Say (text to speech)
→ Menu "Sales team se baat karne ke liye 1 dabaiye. Site visit ke liye 2 dabaiye."
├─ 1 → Email "Hot lead" → Transfer to sales desk
├─ 2 → HTTP Request to CRM (site visit) → Say "Hamari team aapko call karegi" → Hangup
├─ 9 → Add to Do Not Call → Hangup
└─ timeout → Hangup "Dhanyavaad"Build it in IVR Studio with the press 1 to connect guide, then run it as a campaign with the type Interactive (run an IVR flow): run a flow as a campaign.
Scripts
Project launch (Hindi)
"Namaste {{var.contact_name}}, [Developer] ki taraf se. [Kharadi, Pune] mein hamara naya project [Project Name] launch ho raha hai: [2 aur 3 BHK], [55 lakh] se shuru. Launch offer [Ravivaar] tak hai. Sales team se abhi baat karne ke liye 1 dabaiye. Site visit book karne ke liye 2 dabaiye."
Project launch (English)
"Hello {{var.contact_name}}, this is [Developer]. We're launching [Project Name] in [Kharadi, Pune]: [2 and 3 BHK homes] from [55 lakh], with launch offers until [Sunday]. To talk to our sales team now, press 1. To book a site visit, press 2."
Site visit weekend
"Hello {{var.contact_name}}, you enquired about [Project Name]. We're hosting site visits this [Saturday and Sunday] with [free pick-up]. To book your visit, press 1. To talk to us first, press 2."
Resale or rental broker
"Namaste, [Agency] se. Aapne [Andheri West] mein [2 BHK] ke baare mein poocha tha. Hamare paas [teen naye options] hain. Broker se baat karne ke liye 1 dabaiye."
Tips:
- Name the location and the price band in the first sentence; that's what buyers decide on.
- Write prices the way they should sound: "pachpan lakh", not "55,00,000".
- Use
{{var.contact_name}}only with text to speech. A recording can't say the name.
Languages for property buyers
| Market | Suggested approach |
|---|---|
| Mumbai, Pune | Hindi and English text to speech; Marathi with the Google voice or a recording |
| Ahmedabad, Surat | Gujarati recording; Hindi or English text to speech for mixed lists |
| Bengaluru | English text to speech; Kannada recording |
| Chennai | Tamil with the Google voice, or a Tamil recording |
| Hyderabad | Telugu with the Google voice, or a recording |
| Kolkata | Bengali with the Google voice, or a recording |
| NRI lists | English |
Run one campaign per language list, so each buyer hears their own language, and compare press rates. More in flows in every language and IVR campaign scripts in Indian languages.
Routing that works for sales teams
| Situation | Set-up |
|---|---|
| One sales desk | Key 1 → Transfer to the desk number |
| Separate teams per project | One flow per project, each with its own transfer number |
| Site-visit desk and sales desk | Key 1 → sales, key 2 → site-visit desk (or CRM request) |
| Sales busy at peak hours | Email alert before every transfer; lower Max Concurrent Calls |
| Leads must land in the CRM | HTTP Request on key 1 and key 2 with name, number and choice |
Each Transfer rings one number. If several people answer the desk, use a desk number that rings them, such as your office line or a call forwarding number.
Follow up
- Hot leads: the email on key 1 arrives the moment the buyer presses. Call back anyone the desk missed within the hour.
- The list: the campaign's Keys Pressed column and the
ivr_digitsexport column show who pressed 1 or 2. - Unreached buyers: duplicate the campaign for the contacts who didn't answer and run it the next evening.
Compliance
A launch call is a promotional call. Call between 09:00 and 21:00 (the campaign default), from a number registered for promotional calling, and offer "press 9 to stop calls". Edesy removes numbers on your Do Not Call list from every upload and keeps the consent columns you upload in the export.
Related
- Real estate IVR for inbound enquiry lines
- AI calling for real estate lead follow-up when you want a conversation instead of a keypress
- Missed call lead generation for real estate
- Press 1 voice broadcast with call transfer
FAQ
How can a real estate developer call thousands of property enquiries without more telecallers?
Run a press-1 IVR campaign on the enquiry list. Only the buyers who press 1 reach the sales desk.
Can the call be in Marathi or Gujarati?
Yes. Marathi can use text to speech with the Google voice provider; Gujarati or any other language can use a recorded message.
What if the sales desk is busy when a buyer presses 1?
The call ends after the ring timeout, so add an email alert or CRM request before the transfer.
Can buyers book a site visit without talking to anyone?
Yes. Make a key send the number to your CRM with a "site visit" tag and play a thank-you message.
Is a project launch call a promotional call?
Yes. Call between 09:00 and 21:00 from a number registered for promotional calling.
Try it on your own enquiry list: build the flow free at ivr.edesy.in (Rs 20 free credit, no card), or see IVR campaigns.