Short answer: a press-1 IVR campaign fits any business that has a list of people who know it and a team that can close on the phone. The call plays a short offer, key 1 does the main action (talk to sales, book, confirm), key 2 an optional second one, and key 9 stops future calls. Below are ten industries, each with a script, a key map and the number to watch. All of them are built the same way: an IVR Studio flow run as a campaign with the type Interactive (run an IVR flow) (how it works).
The pattern behind every use case
| Part | Set-up |
|---|---|
| Message | Say (text to speech, can use the contact's name) or Play Audio (a recording, any language) |
| Key 1 | The main action: an email alert, then a transfer to the team, or a request to your CRM |
| Key 2 | Optional second action: callback, send details, another team |
| Key 9 | Add the number to your Do Not Call list |
| Timeout | A goodbye in the caller's language |
| Results | Keys Pressed per contact, ivr_digits in the export |
Step-by-step build: press 1 to connect a caller.
1. Real estate: launches and site visits
Call: "New 2 and 3 BHK in [locality] from [price]. Launch offer till Sunday. Press 1 to talk to sales, 2 to book a site visit." Keys: 1 → email + transfer to the sales desk · 2 → CRM "site visit" + thank-you. Watch: site visits booked per 1,000 answered calls. Deep dive: real estate IVR calls where buyers press 1.
2. Education: admissions and counselling
Call: "Admissions for [course] are open; the scholarship test is on [date]. Press 1 to talk to a counsellor, 2 to get the brochure on WhatsApp." Keys: 1 → transfer to the admissions desk · 2 → HTTP Request to your WhatsApp or CRM tool. Watch: counselling calls per day during the admission window.
3. Insurance: renewals
Call: "Your [motor] policy is due on [date]. Press 1 to renew with an advisor. If you've already renewed, press 2." Keys: 1 → transfer to renewals · 2 → CRM "already renewed" (stops your follow-ups). Watch: renewals saved vs. the same month last year. Key 2 alone cleans your follow-up list.
4. Lending: pre-approved offers and top-ups
Call: "You have a pre-approved [personal loan] offer. Press 1 to know more, 2 if you don't need it now." Keys: 1 → email + transfer to a loan officer · 2 → CRM "not now" · 9 → Do Not Call. Watch: applications started from key-1 leads. Payment reminders are a different job; see EMI payment reminder IVR calls.
5. Healthcare: camps, check-ups and follow-ups
Call: "[Clinic] has a [free BP and sugar check-up camp] on [date]. Press 1 to book a slot, 2 to talk to the front desk." Keys: 1 → HTTP Request to your booking system + thank-you · 2 → transfer to the front desk. Watch: slots booked and show-up rate. For reminders of existing appointments, see appointment confirmation IVR calls.
6. Automotive: service due and test drives
Call: "Your [car] is due for its [10,000 km] service. Press 1 to book a service, 2 to book a test drive of the new [model]." Keys: 1 → transfer to the service advisor · 2 → transfer to the showroom. Watch: service bookings per campaign; key 2 is a cheap upgrade-lead source.
7. Retail: sales and new arrivals
Call: "Our [Diwali sale] is on, with up to [40 percent] off. Press 1 for the store address and hours, 2 to order with our team." Keys: 1 → Say the address and hours · 2 → transfer to the store. Watch: key-2 orders and store footfall during the sale week.
8. Events: invitations and RSVPs
Call: "You're invited to [event] on [date]. Press 1 to confirm, 2 if you can't come, 3 to talk to the organisers." Keys: 1 / 2 → HTTP Request to your sheet with the choice · 3 → transfer to the organiser. Watch: RSVP rate; the sheet becomes your headcount.
9. B2B: re-engaging old leads
Call: "You asked about [product] earlier this year; we now have [a plan for small teams]. Press 1 to talk to a specialist, 2 to get the details by email." Keys: 1 → email + transfer to sales · 2 → HTTP Request to your email tool. Watch: meetings booked from a list your team had written off.
10. Local services: seasonal offers
Call: "[AC service] before summer at [price]. Press 1 to book a technician." Works for pest control, home cleaning, solar, water purifiers and similar. Keys: 1 → email + transfer, or CRM booking request. Watch: bookings per 1,000 answered calls by locality.
Choosing transfer vs. capture
| Situation | Key 1 should… |
|---|---|
| A person is always free during calling hours | Transfer, with an email alert first |
| The team is small or busy at peaks | Send to the CRM and play "We'll call you back within an hour" |
| The action needs no conversation (RSVP, brochure) | Send to the CRM or sheet, never transfer |
A transfer on Edesy rings one number and ends the call if nobody answers, so the alert or CRM request always goes first. A forwarded call also keeps a second line busy; set the campaign's Max Concurrent Calls to what your team can take.
Languages
Each of these works in English and Hindi with text to speech, in Bengali, Tamil, Telugu and Marathi with the Google voice, and in any other language with a recording. Scripts and key lines: IVR campaign scripts in Indian languages.
Compliance
Promotional calls in India go out between 09:00 and 21:00, from a number registered for promotional calling. Keep "press 9 to stop calls" in every promotional flow, and upload consent columns with your list. Service calls to existing customers (renewal due, service due) still deserve the same care.
FAQ
Which industries get the most from press-1 IVR campaigns?
Businesses with a list of people who know them and a team that closes on the phone: real estate, education, insurance, lending, healthcare, automotive, retail and events.
Should key 1 always transfer to a person?
Only when someone is there to answer. Otherwise send the choice to your CRM and play a thank-you.
How many keys should an outbound IVR campaign offer?
One or two actions plus "press 9 to stop calls".
What should I measure?
The press rate (pressed 1 ÷ answered), and how many of those leads convert.
Pick a use case and build it free: ivr.edesy.in, Rs 20 free credit, no card. Recipes with full scripts: campaign flow recipes by industry. Overview: IVR campaigns.