Solar EPCs in India process thousands of inbound leads from PM Surya Ghar Yojana, subsidy ads, and utility-bill campaigns — but qualifying each lead takes 6-8 telecaller minutes. Voice AI does that work in Bengali, Hindi, Marathi, Gujarati, Tamil and other Indian languages, then books only qualified site surveys onto your team's calendar.
300+
Surveys booked (live installer)
13+
Indian languages
Rs 4-6
Per minute
Calls end in a survey
Hindi, Marathi, Gujarati
System sizing
Booking
End-to-end coverage from lead landing to site survey
Qualifies bungalow vs apartment vs commercial, available rooftop sqft, shading patterns. Routes apartments to community solar pitch.
Asks the monthly bill amount and units consumed, so the agent can give a rough system size and your field team arrives prepared.
AI: 'For a Rs 2,500 monthly bill, a system of about 3 kW is usually right. Our engineer will confirm the exact size after the free site survey.'
Explains the PM Surya Ghar central subsidy (Rs 78,000 for 3 kW and above for homes), net metering and payback in the customer's language, using facts you approve. It never invents prices.
Discusses home loan, solar EMI options, and tie-ups with public sector banks. Routes financing-interested leads to specialist follow-up.
Agrees a site survey date and time on the call and sends it to your CRM or calendar for the field engineer. Can send a WhatsApp or SMS confirmation.
Real flow for an inbound PM Surya Ghar lead
Each with tuned qualification flows
PM Surya Ghar focus. 1-10kW systems. Hindi/Indic language emphasis. Subsidy walk-through critical.
10kW-1MW systems for SMEs, factories, warehouses. Bill amounts ₹50k+. Payback period focus.
PM Kusum scheme — solar pumps and on-farm generation. Tier-3 / rural language critical. Hindi, Marathi, Telugu, Tamil markets.
Cross-sell to existing solar PV leads. Bathroom + kitchen LPG savings calculation.
Premium segment. Backup power + grid-tied. Higher AOV. Engineer-led discovery.
B2B & MSME segment. Custom sizing per industrial load profile. Voice AI for first-contact discovery.
A rooftop solar installer in West Bengal runs an outbound Bengali AI voice agent on every new lead in its CRM, and an inbound agent for enquiry calls. The agent greets the lead, qualifies the home (location, house or flat, roof space, monthly bill, power cuts), explains the central subsidy, net metering and payback without inventing prices, and books a free site survey. It switches to Hindi or English when the customer does.
After each call, the conversation becomes structured fields and the CRM updates itself: notes, pipeline stage, a meeting for the field rep, or a follow-up task and a retry for leads who weren't reached.
Results so far (September 2026, rounded): about 1,000 calls analysed, 300+ free site surveys booked from outbound calls (roughly one in three analysed calls), and about 200 callbacks scheduled.
Read the full case study or estimate subsidy and payback for your customers with the free rooftop solar subsidy calculator.
Common questions from solar EPCs and installers
Other relevant pages
AI-powered phone calls from ₹6/min — or bring your own AI keys and pay just ₹1.5/min platform fee
Start with Rs 50 free credit, call your own phone in Bengali, Hindi or your customers' language, then run a pilot on your next batch of leads.
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