Integrations

WhatsApp + Salesforce — sales reps stop switching tabs

Bi-directional sync of leads, cases, opportunities, and activity. Reps see WhatsApp conversations alongside emails and calls in the Salesforce timeline. Leads auto-created from inquiries.

Bi-directional

Sync

Both sides update

10 min

Setup

OAuth + field mapping

Real-time

Updates

Sub-second sync

Service + Sales

Cloud

Both supported

What syncs between WhatsApp and Salesforce

Leads from WhatsApp inquiries

Bot captures inquiry → auto-creates lead in Salesforce with all fields populated. No manual entry.

Conversation activity log

Every WhatsApp conversation appears in the contact's Salesforce activity timeline alongside emails and calls.

Case creation from support

Support inquiries via WhatsApp auto-create Salesforce cases. Linked to the right contact + opportunity.

Opportunity updates

Bot collects info during a sales conversation (budget, timeline, decision criteria) → updates the opportunity fields.

Contact field sync

Salesforce contact data (preferences, tier, account) syncs into Edesy custom fields for personalization.

WhatsApp from Salesforce

Reps can send WhatsApp messages directly from the Salesforce contact view. Conversations show in both places.

Setup in 10 minutes

  1. 1

    Connect via Salesforce OAuth

    Edesy Settings → Integrations → Salesforce. Standard OAuth flow with your Salesforce admin user. Sandbox + production both supported.

  2. 2

    Map fields

    Visual mapper for Salesforce ↔ Edesy field mappings. Standard objects (Lead, Contact, Account, Opportunity, Case) pre-mapped; custom objects/fields configurable.

  3. 3

    Pick sync rules

    Which Edesy events create which Salesforce records: 'bot completion → create Lead', 'support inquiry → create Case', etc. Granular control.

  4. 4

    Enable bi-directional updates

    Optional: when Salesforce records update (lead status change, opportunity stage move), Edesy custom fields update too. Useful for personalization in subsequent campaigns.

  5. 5

    Train sales team on the new workflow

    Reps see WhatsApp activity in Salesforce timeline; they can also message customers directly from Salesforce. ~1 day workflow training.

Edesy + Salesforce vs typical WhatsApp + CRM setups

FeatureEdesyTypical competitor
Native Salesforce integrationLimited
Bi-directional syncOne-way
Real-time activity loggingBatch sync
Auto-create leads/casesManual
Custom field mappingStandard only
Sandbox + Production supportProduction only
Sales Cloud + Service CloudOne
Setup time10 min1-2 days

How Salesforce + WhatsApp works in practice

B2B SaaS sales

Prospect inquires via WhatsApp, bot qualifies, lead auto-created in Salesforce with full context. SDR sees full conversation in activity timeline.

SDR ramp time cut from 4 weeks to 2

Enterprise customer service

Tier-1 WhatsApp inquiries handled by bot, complex cases auto-create Service Cloud tickets. Agent sees full WhatsApp history when taking over.

Average ticket resolution time -35%

Multi-product cross-sell

Existing Salesforce contact gets personalized WhatsApp drip based on their product portfolio (synced from Salesforce custom fields).

Cross-sell campaign CTR 4x baseline

Renewal cycle automation

30 days before contract renewal, automated WhatsApp message fires. Customer responses sync to opportunity in Salesforce; reps see real-time engagement.

Renewal rate up 18%

Frequently asked questions

Stop the rep tab-switching tax

Free workspace, Salesforce OAuth in 10 min, all sync rules customizable.