Messaging

Interactive WhatsApp templates — buttons, lists, quick replies

Stop making customers type. Add tappable buttons, picker lists, and quick-reply chips to your WhatsApp messages. Higher CTR, faster conversions, better UX.

3 types

Interactive

Buttons / List / Reply

3x

CTR vs text

Industry average

10

Max list items

Per template

3

Max buttons

Per message

Every WhatsApp interactive message type

Reply buttons (up to 3)

Quick decision moments — Yes / No / Maybe, Order Status / Returns / Talk to Agent. Customer taps one button, bot processes instantly.

List messages (up to 10 items)

Long-list selection — pick from a menu, choose a doctor, select a product category. Sections + descriptions per item for organized choices.

CTA URL buttons

'Visit website', 'Track order', 'Read more' — buttons that link directly to a URL. Skip the chatter, get to the action.

Phone call buttons

One-tap calling from a WhatsApp message. Great for high-touch sales moments — 'Talk to a specialist' triggers an immediate call.

Quick reply chips

Suggested replies shown alongside the bot's message — customer taps a chip instead of typing. Speeds up common conversations dramatically.

Combine with media

Add a header image, video, or document above the interactive elements. Visual + actionable in one message.

When to use which interactive type

  1. 1

    Reply buttons → binary decisions

    Yes/No questions, 2-3 option choices, simple confirmations. Best when you have ≤3 clear options and want a one-tap answer.

  2. 2

    List messages → 4+ options

    When you have more than 3 options, switch to a list (which supports up to 10 items across multiple sections). Each item can have a description for clarity.

  3. 3

    URL buttons → traffic to web

    When the next step is on your website (product page, blog post, payment form), use a URL button. Tracking includes click attribution.

  4. 4

    Call buttons → high-value moments

    Reserved for high-intent moments where talking to a human is the next step. Real estate property inquiries, premium SaaS demos.

  5. 5

    Quick replies → conversational shortcuts

    Bot suggests likely next responses ('Yes', 'No', 'Maybe later'). Customer taps instead of typing. Best UX for repetitive conversational patterns.

Interactive templates — Edesy vs other platforms

FeatureEdesyTypical competitor
Reply buttons (up to 3)
List messages (up to 10)
URL CTA buttons
Phone call CTA buttonsPremium tier
Quick reply chips
Per-button click trackingAggregate only
Personalization in button text
Combine with media

What businesses build with interactive templates

Order status menu (list)

Customer messages 'order status'. Bot replies with a list of recent orders — they tap one, bot fetches and replies with details.

Order inquiry resolution time <30 sec average

Appointment booking (list + buttons)

List of specialties, then list of slots, then confirm/cancel buttons. End-to-end booking without typing anything.

Booking completion rate 4x higher than typed-input flows

Lead qualification (quick replies)

'What's your budget?' with chips: <$10K, $10K-50K, $50K+. Customer taps in 2 sec, bot routes accordingly.

Qualification completion up from 32% to 78%

Product catalog browsing (list)

Categories as list, then products as next list, then 'Add to cart' button. Full catalog navigation in WhatsApp.

Avg session converts to add-to-cart 38% of the time

Frequently asked questions

Stop making customers type — build interactive flows

Free workspace, all interactive template types included. Most teams ship their first list-based flow within an hour.