The display name is the business name your customers see on WhatsApp. Meta reviews it, and a rejected name limits how many people the number can message until a new name is approved. The Edesy setup wizard checks the name as you type and warns about the common reasons Meta rejects one, before you submit it in Meta's window.
Checks in the wizard#
| Check | Warning you see |
|---|---|
| Too short | Fewer than 3 characters. Use your full business name |
| Too generic | A generic word on its own, such as "Fashion". Use a name that identifies your business, such as "Acme Fashion" |
| Contains "WhatsApp" | Don't include WhatsApp in the name |
| Web address | Remove the web address; use the business name only |
| All caps | Avoid ALL CAPS unless your brand is written that way |
| Emoji or symbols | Remove emoji and symbols like ! ? * # |
| Doesn't match your business | If the name is a product or brand, use "Product by Business" |
The warnings don't block you; they tell you what Meta is likely to reject.
Examples#
| Accepted | Rejected |
|---|---|
| Acme Wine Glasses | Fashion (a generic word only) |
| Acme Support (when the business is Acme) | Rahul Sharma (a person, not a business) |
| SkinGlow by Acme (a product, with its company) | ACME!!! or acme.com |
How to pick a name that passes#
- Use the business name as it appears on your website, signage or invoices. Meta compares them.
- Make sure your business website is live; Meta checks it during setup.
- For a product or sub-brand, add the company: "SkinGlow by Acme".
- A department is fine with the company name: "Acme Support".
- Keep it plain: normal capitalisation, no emoji, no URLs.
FAQ#
What happens if Meta rejects my display name?#
The number can still be set up, but it can message fewer people until a new name is approved. Choose a name that follows the rules above and submit it again.
Can I use my own name as the display name?#
Not on its own. Meta expects a business name. A sole proprietor can use the trading name of the business.
Where do I enter the display name?#
In Meta's window during Embedded Signup, or in the wizard on the manual path. The wizard checks it in both cases.
Can I use a different name from my company's legal name?#
Yes, if it is a brand you trade under and it appears on your website. If it is a product name, add your company name ("Product by Company").