Analytics Overview

Waflow's Analytics dashboard provides comprehensive insights into your WhatsApp campaign performance. Track message delivery, engagement rates, and audience behavior to optimize your marketing strategy.

Dashboard Overview

When you navigate to the Analytics section, you will see a high-level overview of your WhatsApp messaging performance. The dashboard is designed to give you quick access to the metrics that matter most.

Key Performance Indicators

The top of the dashboard displays four primary KPIs:

Real-Time vs Historical Data

Waflow provides both real-time and historical analytics to give you complete visibility into your campaign performance.

Real-Time Analytics

Real-time data updates every 30 seconds and includes:

• Active Campaigns: Messages currently being sent
• Live Delivery Status: Instant feedback on message delivery
• Incoming Responses: Messages received from contacts in the last hour
• Error Alerts: Failed deliveries requiring attention

Note: Real-time data is available for campaigns launched within the last 24 hours.

Historical Analytics

Historical data provides long-term insights and trends:

• Campaign performance over time
• Audience engagement patterns
• Best performing templates
• Optimal sending times

Data Visualization

The analytics dashboard includes several visualization tools to help you understand your data.

Engagement Timeline

The engagement timeline shows message activity over your selected date range:

1. Sent Messages: Blue line showing outgoing messages
2. Delivered Messages: Green line showing successful deliveries
3. Read Messages: Purple line showing read receipts
4. Responses: Orange line showing incoming replies

Delivery Funnel

The delivery funnel visualizes message flow:

Messages Sent (100%)
    ↓
Delivered (95%)
    ↓
Read (70%)
    ↓
Replied (25%)

Geographic Distribution

For campaigns targeting multiple regions, the geographic map shows:

• Message distribution by country/region
• Delivery rates by location
• Engagement hotspots

Dashboard Widgets

Customize your dashboard with various widgets:

Campaign Performance Widget

Displays your top-performing campaigns with key metrics:

• Campaign name and status
• Total messages sent
• Delivery and read rates
• Click-through rate (for messages with links)

Template Performance Widget

Shows which message templates drive the best engagement:

• Template name and category
• Usage count
• Average read rate
• Average response rate

Audience Growth Widget

Tracks your contact list growth over time:

• New contacts added
• Contacts removed or unsubscribed
• Net growth percentage

Filtering and Segmentation

Apply filters to drill down into specific data:

Date Range Filter

1. Click the date range selector in the top right
2. Choose from preset options (Today, Last 7 Days, Last 30 Days)
3. Or select a custom date range

Campaign Filter

View analytics for specific campaigns:

1. Click the "Campaigns" dropdown
2. Select one or more campaigns
3. Dashboard updates to show filtered data

Tag Filter

Filter by contact tags to see performance for specific segments:

1. Open the "Tags" filter
2. Select relevant tags
3. View how different segments engage with your messages

Key Metrics Explained

Delivery Rate

The delivery rate indicates the percentage of sent messages that were successfully delivered to recipients' devices.

Calculation: (Delivered Messages / Sent Messages) x 100

Tip: A healthy delivery rate is above 95%. Lower rates may indicate issues with phone numbers or WhatsApp account status.

Read Rate

The read rate shows what percentage of delivered messages were opened and read.

Calculation: (Read Messages / Delivered Messages) x 100

Note: Read receipts are only available if the recipient has enabled them in their WhatsApp settings.

Response Rate

The response rate measures how many recipients replied to your messages.

Calculation: (Responses / Delivered Messages) x 100

Click-Through Rate (CTR)

For messages containing links, CTR measures how many recipients clicked:

Calculation: (Link Clicks / Delivered Messages) x 100

Performance Benchmarks

Compare your performance against industry benchmarks:

Data Export

Export your analytics data for external analysis:

1. Navigate to the Analytics dashboard
2. Apply desired filters
3. Click the Export button
4. Choose format (CSV or Excel)
5. Download the file

Note: Exported data includes all visible metrics for the selected date range.

Dashboard Customization

Personalize your analytics view:

Rearrange Widgets

1. Click and hold a widget header
2. Drag to your preferred position
3. Release to place

Show/Hide Widgets

1. Click the Settings icon
2. Toggle widgets on or off
3. Save your preferences

Save Custom Views

1. Configure your ideal dashboard layout
2. Click Save View
3. Name your custom view
4. Access saved views from the dropdown

Next Steps

• Reports & Metrics - Learn about detailed reports and advanced metrics
• Campaign Tracking - Set up tracking for your campaigns
• Tags & Segments - Create segments for better analytics