Journeys

Overview

Journeys are configurable sequences of automated actions that help you add personalization to your communications. Think of journeys as putting your communications on auto-pilot. You can use journeys to send messages, update a user, perform actions on schedules and so much more! You can use journeys to build things like:

• Welcome experiences
• Level up notifications
• Cart abandonment sequences
• Special offers
• Recurring content messages
• Expiration notifications

At its core a journey is composed of Steps. You'll define how a user enters a journey through an Entrance step and then connect consecutive steps together using a simple visual editor.

Dive deeper into the documentation for information about different components of journeys.

Tutorials

Step Types - Learn about the different types of journey steps and what each do.

Accessing Data - See what data can be made available for journey processing.