Enter your busiest-hour visitors, time on site and the pool's lease and cooldown to see how many tracking numbers dynamic number insertion needs, and the monthly rental and call cost.
Uses the same lease and cooldown defaults as Edesy dynamic number insertion. Tagging your ads first? Use the UTM link builder.
Sessions, not page views. Use the peak hour from your analytics, not the daily average.
100 for all visitors. For paid traffic only, enter the share of visits that come from ads.
Average visit length. The number is held while the page is open.
How long a visitor keeps their number after leaving. Default 30, between 5 and 240.
Rest time before a number is shown to someone else, so late calls reach the right visit. Default 30.
Rs 449 for a landline on the call tracking pricing page. Use your own number price if different.
All calls to the pool's numbers.
Each call is rounded up to whole minutes at Rs 1.00/min.
Numbers your pool needs
51 numbers
About 42 visitors hold a number at your peak, each for about 63 minutes, plus 20% headroom.
Tracked visitors per peak hour
40.0
Minutes each visitor holds a number
63.0
Number rental per month
₹22,899
Estimated monthly total
₹23,499
Rental plus calls at Rs 1.00/min, excl. 18% GST
Tracking every visitor needs the most numbers. If about a quarter of your visits come from ads, a paid-traffic-only pool needs about 14 numbers.
With a 15-minute lease and a 15-minute cooldown you would need about 27 numbers, but more late callers would go unattributed.
How this is worked out
In your analytics, look up sessions in the busiest hour of a normal week.
Enter 100% for all visitors, or the share of visits from ads for a paid-only pool.
30 and 30 minutes are the defaults. Shorter needs fewer numbers but may miss late callers.
Start with that many numbers and watch the pool's Health tab for visits that found it full.
Enough for every visitor holding a number at your busiest moment. Each visitor holds one while on the page, then for the lease and the cooldown. With 40 tracked visitors in the peak hour, 3 minutes on site and the 30-minute defaults, that is 42 at once, or about 51 numbers with 20% headroom.
Many people call after closing the tab. The lease keeps the number theirs, so the call is still credited to their visit, and the cooldown stops it being shown to someone new straight away.
Show tracking numbers to paid traffic only, so organic and direct visitors keep your normal number, or shorten the lease and cooldown. Both lower the pool size; shorter windows can leave some late calls unattributed.
By default, visitors who arrive when every number is in use see your normal number and their calls are not tracked. The pool's Health tab shows how often this happened and suggests a size.
No. You pay the monthly rental for each number in the pool and Rs 1.00 per minute for calls, the forwarding rate. Prices exclude 18% GST.
It uses the same idea: peak concurrent visitors plus 20%. The portal works from your real traffic once the snippet is live, so check it after a week and adjust.
UTM Link Builder
Tag ad and campaign links so calls can be credited to them.
Click to Call Button Generator
Add a tap-to-call button to your site.
Webhook Signature Verifier
Check HMAC-SHA256 webhook signatures in your browser.
Missed Call Campaign Cost Calculator
Cost of a missed call number for offline campaigns.
A dynamic number insertion pool needs enough numbers for everyone holding one at your busiest moment. Here is the formula, worked examples, and three ways to need fewer numbers without losing attribution.
Dynamic number insertion shows each website visitor their own tracking number, so a phone call can be credited to the ad, keyword or page that brought them. Here is how it works, what it captures, and what it costs in India.
If your Google Ads send people to your website and they call you, those calls can count as conversions. Capture the gclid, match the call to the click, and upload the calls as offline conversions. Step by step, for Indian businesses.
Pool size from peak-hour visitors
Lease and cooldown included
All visitors or paid traffic only
20% headroom, like the pool health view
Monthly rental and call cost
Runs in your browser, no signup
Size a paid-traffic-only pool so every ad visitor who calls is credited to the campaign.
Quote call tracking for a client site before you buy numbers.
High-intent sites where most leads phone in: see what tracking every visitor would take.
Dynamic number insertion with UTM and gclid capture, Google Ads offline-conversion CSV and no tracking fee.
Create a pool in the forwarding portal under Call tracking, add numbers and paste one script tag. New accounts get a Rs 20 welcome credit.
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