WhatsApp Drip Sequence Setup

A WhatsApp drip sequence is an automated series of messages sent over time to nurture leads, onboard customers, or re-engage users. Each message in the sequence is triggered based on time delays or user actions, creating a personalized journey.

Drip sequences can be triggered by: sign-up, purchase, page visit, form submission, tag addition, or custom events. Multiple triggers can start different sequences for the same contact.

Effective WhatsApp drip sequences typically have 3-7 messages. Lead nurturing sequences tend to be longer (5-7 messages over weeks), while onboarding sequences are shorter (3-5 messages over days).

Yes, drip sequences support exit conditions. When a user completes a purchase, unsubscribes, or meets any custom criteria, they automatically exit the sequence.

Yes, drip sequences can branch based on user actions, responses, or attributes. For example, send different messages based on whether they clicked a link or replied to a previous message.

Track per-message metrics (delivery, read, click rates) plus overall sequence metrics like conversion rate, drop-off points, and time-to-conversion. A/B test different sequence variations.

A broadcast sends one message to many people at once. A drip sequence sends multiple messages over time to individuals based on their journey. Drip sequences are personalized and automated.

Yes, test different messages, timing, or entire sequence variations. Split your audience and compare conversion rates to optimize your WhatsApp drip sequence.