Campaigns
Build a 3-day onboarding flow, a 7-day nurture, or a 30-day win-back — once, in a visual builder. Edesy handles the timing, the branching, and the delivery. You watch the conversions roll in.
vs email drips
Open rates
Trigger types
Time, event, behavior
Steps
Per drip flow
Logic
If-then-else
Schedule each message N minutes / hours / days after the previous step. Respect customer timezones automatically. Skip weekends or business hours optionally.
If the customer clicked the CTA in step 2, send the upsell. If not, send a recovery offer. Multi-path flows with up to N branches per node.
Triggers: contact added to list, custom field updated, campaign delivered, message received, e-commerce event (cart abandoned, order placed). Mix and match.
Detect specific keywords in customer replies and branch accordingly. 'YES' starts an order flow; 'STOP' pauses the drip and removes from list.
Each step interpolates {{first_name}}, {{loyalty_tier}}, custom fields. Carousel templates with personalized cards per customer also supported.
See drop-off at each step, click-through per step, and total conversion. Optimize the weak links instead of guessing.
Choose what starts the drip — a contact added to 'New Lead' list, an abandoned cart, an order placed, or any custom event you fire via API.
Drag template messages onto the canvas. Connect them with delays (immediate, 30 min, 24 h, 3 days, etc.). Add branches based on customer behavior.
Pick a template (or write a freeform message for service conversations), insert personalization variables, configure buttons or carousel cards per step.
Run the drip end-to-end with your own number first. See exactly what the customer sees, including timing of each step (in a sped-up preview mode).
Toggle the drip on. New customers entering via the trigger start the flow automatically. Track conversions and iterate on weak steps over time.
| Feature | Edesy | Typical competitor |
|---|---|---|
| Visual drip builder | Code or basic | |
| Branching logic | Linear only | |
| Response-aware branching | ||
| Timezone-aware delays | ||
| Per-step analytics | End-of-flow only | |
| Trigger types | 5+ | 1–2 |
| Personalization per step | ||
| Carousel templates in drips |
Day 0: welcome + quick-start. Day 2: feature tip + tutorial. Day 4: case study. Day 6: pricing reminder. Day 7: discount on annual plan.
Trial-to-paid conversion 2.4x vs email-only onboarding
Right after demo class: thank you + recording. +1 day: testimonial. +3 days: limited-time enrollment discount. +5 days: parent consultation offer.
31% demo-to-paid enrollment rate
+30 min: friendly nudge. +24 h: 10% off code. +72 h: last-chance + social proof.
27% cart recovery rate
Loan application started but not completed. Drip nudges with checklist of remaining steps. Branches based on which step the user got stuck at.
42% completion rate on stalled applications
30 days before policy expiry: heads-up + premium quote. 14 days: reminder + agent callback offer. 7 days: discount on renewal. Day 0: last call.
Renewal rate up from 68% to 84%
Customer hasn't logged in for 30 days. Drip with personalized tip, then case study from their industry, then a 30-min check-in call offer.
26% of churned-at-risk customers re-activated
Drip campaigns aren't a new idea — every marketing automation tool from Mailchimp to HubSpot to Klaviyo has supported them for a decade. What's new is the channel. The exact same drip strategy that converts at 2-3% in email regularly converts at 10-20% in WhatsApp, simply because customers actually read WhatsApp messages.
The math compounds at every step. If an email drip has a 16% open rate per step over a 5-step sequence, only 0.16^5 = 0.01% of recipients see every message. The same drip in WhatsApp, with 98% open rates per step, gets 0.98^5 = 90% of recipients through the entire sequence. That's not a marginal improvement — it's why WhatsApp drips routinely 10x email drips on conversion.
Edesy's drip builder is visual and code-free. You see the flow as a tree: trigger at the top, message steps as nodes, delays as edges between them, branches splitting the tree based on customer behavior. The most useful feature beyond the visual builder is response-aware branching: if a customer replies to step 2 with 'tell me more', branch into the 'high interest' path; if they reply 'unsubscribe', exit the drip. This kind of behavioral routing is technically possible in most marketing tools, but practically painful — Edesy makes it a single configuration toggle.
The practical impact for most teams is they replace four or five separate manual campaign sends with one drip that runs forever. Onboarding new customers? Set up the drip once, every new signup gets the full 7-day flow. Recovering abandoned carts? One drip handles thousands of carts a week without anyone touching the campaigns dashboard. The team's time shifts from 'sending campaigns' to 'optimizing drips that already run' — much higher leverage.
Free workspace, visual builder, pre-built drip templates for onboarding, cart recovery, and win-back. Most teams ship their first drip same day.