Analytics
Per-message delivery, open, click, reply, conversion, ROAS — all in one real-time dashboard. Cohort analysis, A/B test results, attribution to revenue. The metrics that drive decisions.
Updates
Sub-second
Granularity
Drill down anywhere
Attribution
Revenue to campaign
Export
Feed your BI tools
Sent, delivered, read, failed, opted-out — per campaign and per message. Identify deliverability issues before they affect campaigns.
Open rate (read), click-through rate (button + URL clicks), reply rate, conversation rate. The metrics that tell you if customers care.
Per-campaign conversion count and value. Combined with e-commerce attribution, compute ROAS (revenue / cost) — true campaign ROI.
Compare cohorts (new vs returning customers, by acquisition source, by segment). See how each cohort's behavior diverges over campaigns.
When campaigns include A/B variants, see per-variant metrics and Bayesian winner probability. Optimization data without manual computation.
CSV export anytime; API for live integration with Looker, Metabase, Tableau. Pipe campaign data into your existing BI workflows.
Watch sends, deliveries, opens, clicks in real time. Catch deliverability issues early (e.g. high failure rate signals template issue).
After campaign completes, drill into per-message status, cohort breakdowns, A/B test results. Understand what worked and what didn't.
Campaign-over-campaign comparison: same audience, different content. Same content, different timing. Identify patterns in what your audience responds to.
With Shopify/WooCommerce/Stripe connected, conversions link to revenue. Compute ROAS, identify which campaigns drive disproportionate revenue.
CSV for monthly reports, API for live dashboards in your BI tool. Stakeholders see WhatsApp performance alongside other marketing channels.
| Feature | Edesy | Typical competitor |
|---|---|---|
| Real-time delivery dashboard | End-of-day | |
| Per-message granularity | Aggregate only | |
| Click attribution | Limited | |
| Revenue attribution + ROAS | ||
| Cohort analysis | ||
| A/B test reporting | Basic | |
| CSV / API export | CSV only | |
| BI tool integration | Limited |
Real-time dashboard shows low open rate within first hour. Pause campaign, fix copy/timing, restart. Save the rest of the audience from a flop.
Bad campaigns paused after ~1K sends (not 50K)
After 6 weekly campaigns, analytics show carousel campaigns convert 2.8x text campaigns. Shift more campaigns to carousel format.
Quarterly conversion rate trending up 40%
Cohort report shows new customers respond well to discount offers, repeat customers respond better to loyalty rewards. Branch campaigns by cohort.
Per-cohort relevance up; overall conversion up 30%
Discovered that 'tagged-VIP' segment has 12x ROAS on promotional campaigns. Premium segment got dedicated campaign track.
VIP segment campaign budget tripled (and recovered 12x)
Monthly board deck pulls WhatsApp ROAS / CAC from BI tool fed by Edesy API. WhatsApp gets credit for its actual contribution.
Marketing budget allocation reflects WhatsApp's real impact
Read-rate dashboard shows a gradual decline over 3 months. Investigation reveals subscriber list staleness. Cleanup recovers performance.
Read rate recovered from 78% to 96%
Free workspace, full analytics included. Most teams discover their top-performing campaign type within the first month.